Amplify B2B Lead Generation through Content Marketing.

Content serves as gasoline to your sales pipelines, your lead generation strategies and techniques, and your overall business module. Unfortunately, the same can be said for every third B2B brand trying to establish its presence. The major hurdle for marketers is to make a way out and cut through all the unwanted and stand out […]

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REACTIVATING COLD LEADS: 5 things you could do to warm up cold leads.

Sales executives often rely upon the likelihood of converting leads into a sales deal when potential prospects show some positivity and are in constant touch with them. But, suddenly they vanish off the radar. There are many possibilities that prospects suddenly stopped the conversation. Most likely they were not really enthusiastic about your proposal but […]

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5 Avoidable Mistakes while Following-Up For Leads.

The way Leads are handled is critical to ensure seamless uninterrupted revenue and the continuous growth of the company and also coordinated functioning of sales and marketing teams. A key step to getting the best from following up the lead in the sales cycle requires companies to think strategically, outline tactical plans, and mostimportant to […]

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B2B LEAD GENERATION:A NEW APPROACH IN COVID PANDEMIC.

The coronavirus pandemic is still raging across the globe and has caused tremendous turmoils in every sector than predicted. Companies across are facing new challenges to conducting businesses. However, every challenge creates new opportunities. Firms are assessing newer approaches in operating models, ways of communication, and an upsurge in technological investments. With the current scenario […]

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